How to set up an automated business

As the economic squeeze continues, many businesses will be asking how automation can help them and their staff become more productive, focus their efforts on relationship building and service existing customers more effectively.

Why do you need a CRM?

I’ve worked as both a Manager & a Sales Consultant in several different sectors including CRM Suites. My advice to any organisation considering getting a CRM is to start with the following question: What do my team need the CRM to do for them & how will it help them achieve their goals?

How to implement CRM in a company

A CRM implementation must be a comprehensive, cross-department process involving: Buy-in from all major stakeholders Customer-focused approach to needs analysis Great definition of user stories Strong project management Appropriate choice of technology Though the above list is a useful guide as to what order of priority you should follow, addressing this list in reverse order […]

How CRM Software Can Change Your Online Business

When you hear the word CRM, what comes to your mind? Do you see a software that helps you keep customer data or do you see an application that provides actionable insights? If you think of it only as a customer information repository, then you may not be taking much advantage of the capabilities of […]

User stories as a key project management tool

One of the first challenges in software development is gathering clear requirements and keeping them unchanged during the implementation. Requirements documents can be lengthy and too technical. At Crust, we implemented user stories as part of our project management and business analysis process and we acknowledged that this is a powerful way of defining the […]

7 reasons why Crust’s CRM is Reshaping the Open Source CRM Landscape

Crust’s CRM Suite, the open source Salesforce alternative, looks to market leaders such as Salesforce and Microsoft Dynamics when ensuring we build a competitive feature set. We also have an innovative approach of our own, centered on marrying identity, communication and business logic, which underpins our platform architecture and guarantees maximum flexibility and extensibility.