What are Metrics?

Goal-setting is a cardinal factor in the pursuit of business success. But, in the process of setting and achieving goals, there is one intermediate step that we’re too lazy to bother about: Tracking your business performance. Performance tracking and measurement keep you abreast of your exact location in the journey to success. Not only does […]
A Road Map Towards Digital Sovereignty

Digital sovereignty and privacy are becoming an increasing priority as digital and online technology continue to evolve and advance. Digital sovereignty is defined as a geographical area’s ability to control the data, software and hardware it relies on and creates. The convergence of information has now resulted in data becoming a valuable commodity. For individuals, […]
Why do you need a CRM?

I’ve worked as both a Manager & a Sales Consultant in several different sectors including CRM Suites. My advice to any organisation considering getting a CRM is to start with the following question: What do my team need the CRM to do for them & how will it help them achieve their goals?