How to implement CRM in a company

A CRM implementation must be a comprehensive, cross-department process involving: Buy-in from all major stakeholders Customer-focused approach to needs analysis Great definition of user stories Strong project management Appropriate choice of technology Though the above list is a useful guide as to what order of priority you should follow, addressing this list in reverse order […]

User stories as a key project management tool

One of the first challenges in software development is gathering clear requirements and keeping them unchanged during the implementation. Requirements documents can be lengthy and too technical. At Crust, we implemented user stories as part of our project management and business analysis process and we acknowledged that this is a powerful way of defining the […]