What does DevOps mean?

DevOps is a specific combination of tools and practices designed to increase a business’s ability to create and execute applications, software and other services much faster when compared to traditional application software development methods. Studies have shown that traditional software development operations are 41% more time consuming than DevOps. These practices merge software development (Dev) […]
Why Do Companies Use Digital Marketing?

As modern consumers continue to spend more time online, it is only natural that businesses and organizations have to also establish a solid and recognizable online presence to better connect with their prospective audience. Companies that still rely on traditional forms of advertising such as billboards, television advertisements, and cold calling may find themselves missing […]
What is the JSON format?

The JSON format is a lightweight, text-based data file interchange format used to store, transport and transmit structured data over the web. Its lightweight and intuitive design ensure that JSON files are easily human-readable and executable. JSON is one of the most popular data representation formatting choices for exchanging information between public and private web […]
What Is Dogfooding?

‘Dogfooding’ or ‘eating your own dog food’ refers to the practice of an organization or company using their products or services internally. This process can help producers test their commodity in a real-life scenario. And like this, ensure that it productively solves the problem that the product or service is addressing. This can allow you […]
What is Vendor Lock-In?

Vendor lock-in occurs when a company is constrained to a single vendor because the associated cost of switching to another company is too high and impractical. Vendor lock-in may force you to continue using a particular product or service regardless of its quality. This is because switching away from that product or service would be […]
What are Battle Cards?

With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches. Sales battle cards are a particular type of internal organizational documents that provide the sales […]
How do you create a Sales Strategy?

An effective sales strategy is the trap you lay down to capture sales that propel your business forward. Sure, execution is important, but there is nothing more unproductive than a wishful action without a plan. This is why over 50% of all successful sales team devise a 12-month view of their plans while 10% map […]
What do Chief Executives Think About Digital Transformation?

Digitization – the gleaming word appears to be a brilliant opportunity for most people, given the current circumstances. However, there’s a number of people who look upon it as an intimidating challenge to cope up with. Over the past few years, we’ve witnessed ground-breaking developments in the technology sector. Undoubtedly, they have had a strong […]
How Do You Measure Digital Transformation?

If you have recently decided to embrace the digital world and welcome digital at your organization, you only see the tip of the iceberg. From strategizing a digital transformation journey, to achieving one, 93% of the businesses give up! Only the remaining 7% are actually able to set up their digital strategy completely. While the […]
What is The Meaning of Digital Sovereignty?

With a radical shift towards the digital world, every organization and individual amongst us is witnessing a drastic change. The digital transformation is leading us towards being more and more absorbed in the digital world – a world that rules on the idea of connectivity and sharing of data and information. When we turn digital, […]