What is customer retention?

Every company wants to grow, and an important aspect of business growth is customer retention. Just a 5% boost in customer retention can increase a company’s profits by 25% to 95%. With such high returns of investment, it is no wonder that companies are investing in the best customer retention tools and strategies they can […]
What Does Omnichannel Mean?

With 90% of retail customers expecting to communicate with businesses consistently across channels, using a cross channel approach can help your business reach a level of convenience that customers not only crave but expect. And the technology that enables this cross-platform integration is omnichannel. Omnichannel is a retail marketing strategy that integrates several different traditional […]
What are price books?

With globalization reigning over the business world, companies have started expanding their reach internationally. But this market diversification has led to many production and distribution challenges. The cost of selling is not the same across the globe, nor is it the same for different sectors. To tackle these challenges, price books are used. Price books […]
How Do You Manage Tasks?

Building and managing a business empire is extremely challenging. Lack of direction and ineffective allocation of tasks can threaten an enterprise’s status. 75% of the companies fail within the first 18 months of establishment. All it takes is one oversight, one clerical error, or one operational mistake to jeopardise a project. This is why, in […]
Meaning of CRM

In today’s competitive market, it is vital to provide your customers with an excellent and unparalleled user experience. Maintaining good customer relationships requires both man and technological power as recording, managing and utilising customer information effectively can be cumbersome if done manually. This is where CRM software come into play. The digital age calls for […]
What is Sales Methodology?

Undoubtedly, sales is the fuel that keeps a business going, no matter how small or big it is. Every organization strives for a positive sales graph. The fact that businesses are spending over one trillion dollars annually on their sales forces, including sales support software, underlines its importance. Therefore, it is a no-brainer that there […]
What are outbound sales?

Contrary to popular belief, outbound sales have still not turned obsolete. 75% of executives say that they are willing to make an appointment or attend an event based on a cold call or email alone. Not every prospective customer realizes the need for a product until they find out that it exists. Outbound sales are […]
What are inbound sales?

For a business to survive successfully, sales are an indispensable part of the growth process. The sole motive of any business is selling its products and services. Every single operation preceding that including research, finance,and marketing is just an effort towards higher lead conversions. Sales are majorly of two types namely inbound and outbound. And […]
What does BPMN mean?

Business process management is a vital component of all business operation procedures. It’s crucial to companies for automation, modulation, and optimization of workflows and business activities. According to Forbes magazine, companies lose around 20% to 30% of their revenue due to ineffective processes. A standardised modelling solution is hence needed to save businesses from crashing. […]
How and why a low-code CRM will help you close more deals

A customer relationship management solution isn’t just a service tool; it is also a sales instrument. Managers across the globe have realised that an open-source low-code CRM is a useful ally to their sales teams. It not only improves customer-provider relationships but also enhances the company’s lifetime value. A study published by Tech News World […]