How to set up an automated business
As the economic squeeze continues, many businesses will be asking how automation can help them and their staff become more productive, focus their efforts on relationship building and service existing customers more effectively.
Why do you need a CRM?
I’ve worked as both a Manager & a Sales Consultant in several different sectors including CRM Suites. My advice to any organisation considering getting a CRM is to start with the following question: What do my team need the CRM to do for them & how will it help them achieve their goals?
How to implement CRM in a company
A CRM implementation must be a comprehensive, cross-department process involving: Buy-in from all major stakeholders Customer-focused approach to needs analysis Great definition of user stories Strong project management Appropriate choice of technology Though the above list is a useful guide as to what order of priority you should follow, addressing this list in reverse order […]
It’s time to turn the page on open source forks of SugarCRM
It is a testament to SugarCRM that it spawned so many open source forks, before deciding to take itself down an exclusively closed-source, proprietary route. There seem to be dozens of them out there, each claiming to be unique while all working from the same core community edition engine, abandoned by Sugar CRM all those […]
User stories as a key project management tool
One of the first challenges in software development is gathering clear requirements and keeping them unchanged during the implementation. Requirements documents can be lengthy and too technical. At Crust, we implemented user stories as part of our project management and business analysis process and we acknowledged that this is a powerful way of defining the […]
9 Reasons why Crust’s CRM Suite is the True Salesforce Alternative
Many CRM applications claim to be an alternative to Salesforce, the cloud-only market leader, but very few can actually justify this claim. Planet Crust’s CRM Suite has been designed to be superior in many ways to Salesforce whilst delivering a competitive feature set. If you’re looking for a Salesforce alternative, here’s why Planet Crust’s CRM […]
The Best Customer Service Experience is Built on Corteza
Building a great customer service platform is no easy task. Mapping customer experience and user journeys is complex and ever-changing. Ensuring your technology keeps up requires a platform sufficiently flexible and extensible – but it can’t be a headache to maintain either. Unifying identity, customer records, communications and interactions, marketing requirements, processing queries and complaints […]
7 reasons why Crust’s CRM is Reshaping the Open Source CRM Landscape
Crust’s CRM Suite, the open source Salesforce alternative, looks to market leaders such as Salesforce and Microsoft Dynamics when ensuring we build a competitive feature set. We also have an innovative approach of our own, centered on marrying identity, communication and business logic, which underpins our platform architecture and guarantees maximum flexibility and extensibility.
Crust’s CRM Suite review by FinancesOnline
Crust’s CRM Suite has been reviewed by the renowned website FinancesOnline.com, and received the “2019 Rising Star” and “2019 Premium Usability” awards. Reviews at FinancesOnline are created by a panel of skilled experts who manually create solid, detailed and trustworthy reviews, giving readers a useful overview of all key factors of each software. They test […]
